What is marketing engineer?

A, marketing engineer must trend:
1, China marketing after 30 years of development, the original sales and marketing work has gone far can not adapt to competition in today's market demand and customer demand, the evolution of the market environment behavior need to constantly upgrade our marketing sales personnel's comprehensive quality and ability should be more comprehensive;

2, the intensified market competition, enterprises to win competition, it is necessary to enhance the yield per unit of sales, and improve the yield not simply relationship can be done, but ask the salesperson must have professional skills, to from relational to technocrat, should not only know how to help customers solve the problem, also want to put this question feedback allows businesses to make better products and services the needs of the consumers, namely to complete the sales of begging from the past to sales consultant type. Now many enterprises still remain in the think of some way to get money to survive, not to help customers to solve the problem of state, marketing engineer is to achieve this transformation.

3, the marketing is not just in order to conclude the transaction, the nature of the deal, realize the value of the goods, the essence of it should be to create continuous trading conditions and foundation. Through the establishment of sustained the basis and conditions of sale, to constantly deepen the enterprise organization, constantly deepen the contact with customers, to achieve continuous trading. This requires sales staff is no longer just a simple selling goods behavior and process, in addition to this, should constantly deepen the relationship with customers, provide a more comprehensive and valuable services, to help customers solve problems.

Second, the concept of marketing engineer:

The so-called marketing engineer is different from traditional sales staff, with more professional, comprehensive skills in the service of enterprise and customer's sales staff, to complete the sales task, make the enterprise marketing activities to achieve the status and effect of continuing operations, for customers to solve practical problems, improve the marketing value, this is the fundamental purpose of marketing engineer work and status.

Three, five basic marketing engineer role:

1, coordinator, manufacturers and distributors of bridge, the first time dealing with problems

Terminal 2, the salesman - deep retailers, for the dealer maintenance retail network

At terminal 3, advocate, and farmers, promote the products of the company

4, researcher, market information and dynamic investigation, discover problems and opportunities

5 - to help clients, consultants, raise the level of dealer operations management

Four, the four basic functions of marketing engineer:

(a) survey

Mainly includes:

1. The market dynamic investigation.

2. The consumer survey.

3. The income survey.

4. The competitor survey (including competitive products) sales promotion way.

5. Commodity prices.

6. The customer survey.

7. Credit investigation.

8. Client report and opinion survey.