Business school behind business company implements the MBA curriculum reform MBA colleges and universities in the United States

The rage "values" are now on the business school. This week, there are about 300 star master of business administration (MBA) from harvard business school graduates will be sworn in, ensure that play a positive role in society after graduation. According to the latest data, since last year, in the form of pledge to slightly reduce the number of this year; But partly because of the oath of the author's new book, the idea spread like wildfire in business school. At present, in the more than 300 business schools have more than 3000 graduates signed his name.

No surprise, considering the nitin, rhea was recently appointed dean of harvard business school, harvard business school next year, taking the oath is likely will be a compulsory rather than voluntary. Nitin, rhea and kay? Khurana is sworn in the form of early advocates, also help the authors into practice. Even if he, rhea determined not to the sceptics on the dispute, but his support oath is a well-known secret.

On the other side of the country, another dean is a courageous leadership seems unable to successful movement, that is trying to turn business schools into moral cradle. "The time is right for business school seriously values - just post them on the wall, but to really go for it," the dean of the haas school of business at Berkeley latz said. Next term, he says, MBA students will be completely renovated take a course, aims to achieve cultural transformation. But he is convinced that oath is more effective than the cultural transformation. "The oath has triggered lots of good discussions, but when only 50% attend the oath, that's a conversation not a culture. We need universal."

In terms of managing their internal culture school has trailed behind leading companies

Mr Lyons thought in terms of managing their internal culture school has trailed behind leading companies. A model of cultural changes include procter & gamble, general electric, McKinsey & company, southwest airlines and - whisper, Goldman sachs. Where he worked as a two years at Goldman sachs's chief learning officer, and leave in the perfect time for Goldman, became the dean of the haas school of business at in 2008.

The move to Lyons, Mired in a long term business division business school teachers think of Berkeley's culture-its radical attitude - is transformed into a virtue. He believed that the question of the status quo tendency can be converted into a kind of innovation ability. The goal is that haas MBA graduates will become leading with innovation spirit. One party tried to work out the competitive landscape, in the best place in the camp. While the other tend to develop internal values and core abilities, and success by playing, this is Mr Lyons in the haas school of business's approach.

Mr Lyons says haas due to cultivate distinctive talents with other business schools. "Business schools was thought to be too confident, self-reliance, arrogant, self centered. But admissions officers told us that haas is one of the features of our students" confidence without arrogance. "indeed," confidence is not complacent "now become one of the four key criteria of the curriculum reform, the other three are" question the status quo "with the students for this" and "beyond yourself" (referring to consider the long effect of things, and put great interests ahead of their own interests first."

Yale abandoned the traditional curriculum; Haas is trying to the protestant old lessons

Since 2006, Yale and Stanford MBA curriculum reform, the reform of the haas school of business is considered to be one of the most radical reform. But although Yale abandoned traditional courses such as marketing, accounting and strategy, to meet some of the more abstract meaning, the theme of the clients, for example, the innovation, business and society. And ahaz method is by emphasizing the 15 kinds of basic skills to the protestant old lessons, including experiments, revenue model innovation and risk selection.

Mr Lyons says only 1/5 of the course will be changed, but because most of the beginning of the reform of the course, so students feel changed a lot. In the process of building all 12 questions, haas school of business will also be the basis of the three new classes and by not applying power to lead others to play a role. The other nine class also will be renovated. Such as the focus of the statistics will focus on training students to think about what they want to have data in decision-making, and the ways to get these data - that is, "students into experiment designers from consumers of data conversion, data producers."

With all the teachers and students in the harvard a discontent instead, haas's changes seem to have the teacher's consistent affirmation. When four months ago Mr Lyons to vote for the curriculum reform, 54 teachers agree, four abstained, there is no objection. Mr Lyons says these reforms are also popular alumni and newborn, through they will be able to further test the feasibility of the concept of culture. At least, in the increasingly fierce competition in the it for the haas MBA market is a very clever marketing. It can bring to the quality and quality of MBA graduates only time can tell how many substantial changes. But like the MBA oath, talk easy, but into practice is by no means simple.