Choose America university marketing professional beat employment

MS Marketing VS MBA - Marketing

 

Marketing has always been a thousand sails to compete sends hot professional. To those who want to go to America for further study of Chinese students, can have two choices: one is the choice of MS Marketing, 2 it is to choose MBA Marketing direction. Here, you'll be asked, both what is the difference between? Which way is more suitable for us to apply for?

 

 

As an applied quite a strong professional, Marketing more times are to study the business wrist, but pay attention to cultivate an advanced way of thinking, including multiple Angle of view, targeted judgment and open international field of vision. MS Marketing aims to make students have profound Marketing knowledge, give attention to two or morethings and Marketing related function knowledge (such as financial management, accounting, etc.). MBA - Marketing degree and the purpose of setting up is the cultivation of professional business management talents, take the is a kind of business "combat" on the basis of the compound, comprehensive talents training pattern, its course covers the including Marketing, the modern management of almost all major functions, such as accounting, finance, finance, operations management, information system management, human resource management, law, etc. Students can choose a major in direction to the study.

 

 

 

 

 

MBA - Marketing applicants no professional, generally require certain fixed number of year work experience, and the high tuition fees, application difficulty not small, especially the top business schools competition is horrifying; But to MS Marketing is the most applicants for major or minor in Marketing related courses can, in the work experience demand is not high, the tuition is appropriate.

 

 

 

 

 

Open MS Marketing of colleges and universities

 

 

 

 

 

The United States every open MS Marketing schools have their own characteristics. Some lay particular stress on academic research, it is for the students to study Marketing of PhD and prepared, such as University of Florida, the courses that mainly in theoretical research. But in recent years, more and more school increased MS Marketing applied, such as University of Rochester, students can in market research, sales management and advertising three direction choose a thorough study, when in employment is more emphasis on. Some schools also set up practice course to make up for the learners in the lack of work experience aspects, such as the TexasA&MUniversity MSMarketing, each semester students to participate in the real business project, in the summer vacation to the company or a non-profit organization practice, and is divided into several groups to participate in the market Marketing leadership seminar activities, in the field of Marketing and successful people interaction. And some school will Marketing and media, and other professional mutual connection, such as northwest university opened Integrated Marketing program (Integrated Marketing Communications), is known as unique project. The whole project learning time for 15 months, is divided into five semesters. In the first two semester, students complete statistics and market research, media economic and technical, strategic flow and so on eight core course of study. In the third to fifth semester, the students are required to in the brand strategy and advertising, direct and interactive marketing communication, market analysis, enterprise citations and public relations, media management five direction choose a special research.

 

 

 

 

 

However, the United States open MS Marketing project school does not calculate many, ranking the front of the school has Northwest University, Johns Hopkins University, New York University, the University of Southern California, Boston College, University of Florida, University of Rochester, UIUC, University of Minnesota -- TwinCities, TexasA & MUniversity, etc. Because American graduate the courts MSMarketing project scarce, the ranking the front of the school has a certain application difficulty, included students' average GPA in 3.5, a toefl score requirements above 100, GMAT average score also want to about 700 points.

 

 

 

 

 

To study the market marketing the students speaking, when will consider the school's location is very important, choose enterprise concentration areas will be helped to increase practice opportunities. Such as the New York University MS Marketing project in its geographical advantage, get included ogilvy, Microsoft, crocodile garments, etc for its well-known enterprises to provide students with Marketing related summer internship opportunities.

 

 

 

 

 

Globalization of employment competitive power

 

 

 

 

 

According to the bureau of labor statistics data, in 2008 the United States all Marketing related working position in the 623800 or so, mostly for Salesmanager (346900) and Marketing Manager (175600), and the Marketing Manager of the average salary is $85220. According to the forecast, from 2008 to 2018, the total number of Marketing Manager position will increase by 12%. Visible marketing professional students have good job prospects.

 

 

 

 

 

If, on the other hand, students learn homecoming, has international field of vision, good English, advanced management knowledge and overseas practical experience will significantly improve their human capital, strengthen the employment competitiveness, 500 strong foreign company's Marketing Department, international marketing consulting company will be they ride on the crest of the platform.